THRIVE at Clarion
You know how at Clarion we always say, "People make the biggest difference"? Well, we really mean it. It's not just a catchy tagline for us.
We recognise our people as our biggest asset, and we take care to prioritise keeping our team happy and healthy at work. In recent months, our Thrive initiative has become a key part of this effort.
In this blog, we'll dive into our Thrive initiative, sharing why it's so important to us, the branding behind it, and how Thrive helps us support and empower our people.
The Birth of Thrive
Thrive was developed in response to feedback from our people survey. Employees expressed a desire for more connection initiatives, a stronger sense of community within Clarion, and better communication about our activities. One of our main goals was to support our remote workers in feeling like part of the team. This is now a key focus of all our Thrive initiatives, and we strive to incorporate a digital element into all our social activities, to include everyone.
The overall objective and vision for Thrive is to create a supportive space at work that is less formal than HR policies, where employees can find community and support. Within Thrive, we have a variety of mental health and general well-being projects and schemes that blend serious and useful knowledge sharing with engaging activities like games and Social Thursday events.
Evolution and Branding
Thrive began just a few months ago and has already developed and evolved into a dynamic initiative. From the beginning, we prioritised Thrive communications, as it was important for us to be able to deliver regular updates, share important information, and foster a sense of community within our organisation.
To keep our team informed, we initially developed a monthly update in PDF format, which was distributed as part of our regular internal newsletter, Insights. However, the volume of content quickly outgrew the PDF format, prompting us to transition to a dedicated SharePoint page. This move to SharePoint offered numerous benefits, including improved accessibility, interactivity, and the ability to make real-time updates.
We also recognised the need to establish a unique sub-brand within the overarching Clarion corporate branding. This was important for increasing engagement, recognition and consistency in our communications. The brand development process involved several key elements:
Designing a Set of Logos. Crafting logos that visually represent the Thrive initiative’s purpose.
Identifying a Colour Palette. Selecting colours that align with our corporate branding while giving Thrive its own distinctive identity.
Creating a Relevant Iconography Library. Developing icons that are meaningful and resonate with our team.
Establishing Sub-Brand Guidelines. Setting specific guidelines to ensure consistency across all Thrive-related communications.
Crafting a Unique Tone of Voice. Developing a tone that reflects the spirit of Thrive, differentiates Thrive messaging from our wider internal communications and connects with our audience.
We hope this branding effort will significantly enhance visibility and awareness of our Thrive initiative, strengthen alignment with our mission and values, and boost engagement and participation in our activities.
Thrive’s Core Undertakings
Despite the many benefits that come from a good brand, there is more to Thrive than just good design. Thrive at Clarion is a comprehensive effort to enhance employee well-being and foster professional growth through ongoing engagement and support. It plays a crucial role in our internal communication strategy, ensuring all employees are informed and involved in the latest initiatives, events, and resources aimed at creating a positive workplace environment.
The Thrive SharePoint is regularly updated to feature several sections dedicated to different aspects of employee well-being. For example, the Monthly Focus highlights themes like Mental Health Awareness, emphasising activities that promote mental and physical well-being. Recently, our focus was on "Movement: Moving More for Our Mental Health," emphasising the link between physical activity and mental resilience.
Additionally, the Thrive initiative updates employees on ongoing wellbeing programs and introduces new corporate initiatives, such as private medical insurance, to support their health needs. It also includes segments on upcoming awareness days and weeks, recommending activities and resources such as documentaries, films, books, and podcasts related to the monthly theme. Furthermore, it promotes Clarion’s chosen charity for the year, (currently CALM: the Campaign Against Living Miserably), encouraging employees to participate in fundraising efforts.
Final Thoughts
The Thrive initiative not only informs but actively engages employees, promoting a culture of proactive health management and community involvement at Clarion. It is integral to our commitment to nurturing a supportive and enriching workplace where every individual can thrive, whether they work remotely or on-site.
To find out more about working at Clarion, visit our careers page.